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商品編號： W92C52 出版日期： 2012/08/01 作者姓名： Ahn, Hyun-Soo 商品類別： Operations management 商品規格： 8p 再版日期： 地域： United States 產業： Food and beverage sector;Grocery stores 個案年度： -
商品敘述：
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently promotes through in-person demonstrations in stores, but management is concerned that these demonstrations are not effective enough to justify the cost. It is up to GoodBelly''s student intern, Caroline Dickerson, to evaluate its promotional programs using statistical evidence. Dickerson will need to apply regression analysis to a GoodBelly- Excel Spreadsheet (WDI Publishing 1-429-273) to determine whether or not the company should continue its promotional programs.
涵蓋領域：
Regression analysis;Marketing management
相關資料：
, (W92S73), 0p, by Hyun-Soo Ahn;, (W92T52), 8p, by Hyun-Soo Ahn
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